Anti-Vaping Campaign
LA COUNTY DEPT OF PUBLIC HEALTH
How can we convince gen-z now is the right time to quit?
THE ASK
Change Gen Z’s perspective of nicotine throughout LA County.
THE PROBLEM
Gen Z imagines only their future selves not vaping, and do not see it as a problem for today.
THE INSIGHT
Moments of transition are times when people are thinking about becoming the best versions of themselves and are most willing to make dramatic changes.
THE SOLUTION
Inspire Gen Z going through a major life transition to quit vaping today, so they can clear the path to their full potential and achieve lasting success.
Many vapers imagine themselves not vaping once they get to a certain place in life.
“once i graduate i need to get my life together. i need to get rid of all my bad habits”
23 year old female
“as a senior i realize it’s something i don’t want to continue using after college.”
22 year old male
“realistically i think once i move out of the city that I live in I will not vape anymore”
22 year old male
So who do we target…
Aspirational adults in Los Angeles who vape and are transitioning into a new stage of life, developing new routines, building new habits, and facing new challenges as they navigate transitions in their post-collegiate and professional career, aged 21-29.
and why during a transition?
Studies show that major life events reshape how people think, shop, and spend their time, often creating momentum for meaningful, positive change.
It’s simple.
Inspire Gen Z going through a major life transition to quit vaping today, so they can clear the path to their full potential and achieve lasting success.
Manifesto
Oh, the Places You Won’t Go
You’ll wake up each morning with fog in your head,
While dreams of big mountains stay stuck in your bed.
The job that you wanted? It slipped through the crack,
'Cause that vape in your hand keeps holding you back.
No rockets, no races, no prizes, no flight
Just one more small puff in the glow of the night.
While others move forward, you’re stuck in a haze,
Each puff just delaying your shine and your blaze.
So drop that small cloud and reach for the sky,
The world’s full of wonders, just give it a try!
Success is out there, with joy in the flow…
But not if you’re vaping: Oh, the places you won’t go!
